It’s important for people to see your website
If you’re spending a lot of one-on-one time with clients, you might forget how important it is to generate traffic to your personal training website. When you get more people checking out your website, you’ll create leads which will turn into new clients. There are a lot of ways to generate traffic to your website, and we’ve outlined a few of them.
Write blogs in the industry
Guest posting on fitness and personal training websites can be incredibly beneficial for your business. Be selective when choosing which websites to guest post for. You want to make sure you’ll get a good return on your time and effort.
When you write blogs for other websites, you’ll be framed as an expert and readers will be provided a link to your website. When done right, guest blogging is an excellent way to generate more website traffic.
Google My Business
You need to have a Google My Business account to remain competitive with other fitness gurus and personal trainers. Most importantly, you need to keep it maintained.
If you focus on having accurate and up-to-date information on your listing, get good reviews, and respond to any negative reviews, you’ll start ranking better for local SEO. This will help customers find you and your website.
If you’re struggling to reach new customers through organic methods, paid ads could be a great solution. You might want to consider Facebook ads, Instagram ads, Google AdWords, or native advertising
Are you wondering which paid ad service you should use? If you want to go the pay per click route, Google AdWords lets you pay for specific keywords or phrases. This can help you get views for different phrases like ‘Personal Trainer Perth’ or ‘Celebrity Personal Trainer Melbourne’.
Facebook and Instagram are great ways to target specific demographics. You can check out how effective your advertisements are using their analytics.
If you want to pursue a more innovative option, native advertising is a way to promote content that doesn’t look like an ad. Because the goal of native advertising is to have ads blend in with other editorial content, this is a great way to get important information on the web in a more natural way.
Backlinks are exactly what they sound like– another website will provide a link to your website. But it can be tricky to get quality backlinks. Paying for just any backlink might actually hurt your business if they’re spammy don’t seem authentic.
Although they are one of the most challenging aspects of SEO, backlinks can be tremendously helpful in generating new traffic to your website. You can hire a professional to help you with backlinks or you can start by asking people you already know to include your link on their website.