Project
OVERVIEW
PeopleStart HR is an outsourced human resource management company providing essential HR advice, HR consulting services, systems and expertise to a wide range of businesses across Australia.
The team at PeopleStart work every day to bring clarity and calm to what can otherwise be a chaotic part of business, and so they deserved a digital presence that reflected exactly this. So we got to work crafting a sleek, professional, easy to navigate web presence to help connect PeopleStart to the right humans.
Deliverables
Website Design & Development
UI & UX Design
Responsive Design
SEO
The
challenge
On our first few consults with the team at PeopleStart, we understood that they had a distinctly personable and innovative approach to HR services that we wanted to highlight throughout their digital presence.
The other central challenge laid in ensuring the right people would find PeopleStart at the right times. Unlike a B2C service, PeopleStart can’t necessarily run on Facebook or Instagram ads, so we knew Google, SEO, and a keenly researched keyword strategy would be crucial.
Our
Solution
Clean, calming, people-first—this was the goal for the PeopleStart web presence look, feel, and navigation. We wanted to cut through the clutter and help people find the information that they needed with ease and minimal effort.
This meant a quick-link-focused homepage layout, clearly defined sub-pages, and crystal clear, razor sharp copy, drenched in SEO keywords.
The
BREAKDOWN
Seamless navigation
The last thing you want when browsing a any website is having to dig for the information you’re in search of. That’s why we prioritised navigation for PeopleStart by crafting quick-links on the homepage to help guide people directly to their desired destinations.
SEO friendly copy
A powerful website is moot if nobody can find it! That’s why we took the utmost care to research key terms for the ideal PeopleStart client and embedded these in the copy throughout the entire website, making PeopleStart the go-to result. Every time.
A visual treat
PeopleStart’s website design called for an elegant, sophisticated, but very human look and feel. We crafted this by creating wide margins, ultra sharp graphics, a sophisticated serif typeface, and an ultra friendly green feature colour.
Client
TESTIMONIAL
PeopleStart HR had great pleasure working with Lethal Digital over the course of the past few months. Lee and his team did a fantastic job on our new website, capturing the look and feel we wanted to show in our brand perfectly. The team are true professionals who take pride in their work and go above and beyond to ensure that their clients achieve the best possible results. Highly recommend speaking to these guys if you’re looking for web design or digital marketing.
Rob Gallacher
PeopleStart
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SUCCESS STORIES
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