Any business looking to improve its sales should create an Instagram account. Instagram is one of the most popular and effective social media platforms that can be used to reach a larger audience. By incorporating Instagram into their marketing campaign, businesses can boost their sales significantly.

Many well-known brands and businesses use Instagram to connect with the billions of people who use the platform each month. Some even go as far as buying Instagram likes to increase their visibility and engagement. Why do some brands go so far as to market themselves on Instagram?

In this article, we’ll share the top reasons you should look into Instagram marketing in 2022.

1. Visual Content Connects

Visual posts are significantly more engaging than text-only posts. Because images are the most engaging content on the internet, using them is a great way to quickly connect with your audience. Instagram is a great platform to post visual content since it is visually centred.

When you find a trend that works well with your audience, you can use those same pictures on other marketing platforms, like email newsletters and blogs. When you upload pictures on Instagram, stick to a consistent colour scheme to maintain a strong brand identity.

2. Feedback Is Readily Available

Any business must track the performance of their social media marketing campaigns. You need to be aware of mentions and posts related to your brand, even if you don’t have an Instagram account. People always discuss your services and products, sharing photos and videos.

This feedback is important as it helps you to identify brand advocates, understand how your customers perceive your products, and find out what people are saying about your business on Instagram. Iconosquare is a tool that you can use to search for hashtags related to your business and to see what people are saying about it.

3. Large Audience to Attract

Instagram has more than a billion active users and is growing exponentially. This means that users are flocking to the platform, and your business can be part of that. This will also allow you to spend your marketing budget effectively.

Instagram is increasingly becoming a place where people spend their time to the point that they are willing to spend money. Instagram has become so big and so important that many companies now see it as a viable platform for generating leads and sales.

4. A Great Way to Tell Stories

People love to share their experiences. Instagram is a great platform to connect with people through your brand’s story. People love to see how things are made, and Instagram serves as a great platform to do so. You can share any news about your business, whether it’s a new product or a promotion.


The future of marketing on Instagram is bright. The social media platform is one of the most sought-after places to share visual content, and it continues to grow.

If you have not started using Instagram to market your business, it’s time to do it. As for businesses that have been using Instagram, it’s imperative to continue posting visually-engaging content and to use the platform to tell your brand’s story.

We can help you with your digital marketing in Perth. Our specialists are trained in social media marketing to help you establish your brand as a driving force in the digital era. Contact us, and together we’ll figure out the right strategy for your business!