A website is an investment. If you are building one, doing your research for the best practices in website creation is an excellent first step, but you might end up being bombarded with “facts” they say you should follow. That is where the danger of online resources comes in. This article may be another source for you, but we will tell you why you should not believe all website design myths you read online.
Myth 1: You Need to Have One Target Audience for Your Website
Knowing who your audience is will help your web designer find the best layout and design that will appeal to your market. Some might say that you should be specific and highly-targeted when it comes to your visuals and approach. They will encourage you to know the group you are targeting, who you are talking to, and design the website specifically for them. That will make your content coherent, but targeting only one market is not always the best for all brands.
Every brand has different needs and markets. Some brands do not limit themselves to a specific group. They may have a focus, but they also welcome other audiences. If your business belongs to this group, you only need to find the common denominator among all the people that you cater to. That is how you can make your web design work.
Myth 2: Content Is King, so Make Your Content Long
Again, online users are not the same. Some people may be looking for in-depth sources of information, but some might prefer to get what they need at a glance. Some people like to explore websites and discover things, but some want to see who you are and what you offer immediately.
You need to find what type of audience you have before you settle on what type of content to make. You can experiment and observe what works for your website, but it is best to be straightforward first.
Myth 3: Your Homepage Needs to Be as Detailed as Possible
Putting your company history on your website’s landing page can be overwhelming for many. While it is important to tell your story, you do not have to do it on the homepage. Your website can have an ‘About’ section where you can freely tell people all the vital information about your company that you think they will want to know.
Remember that you are designing your website not for you, but for the people who are curious about your business. Instead of detailing your history right away, you can place a highlight or teaser on the landing page that can lead them to the complete company page. Truth be told, not everyone is interested to know about your history, but make sure to provide a page for those who are curious to know.
Myth 4: Once Your Web Page Is Published, You Have Done Your Job
Most clients forget about the importance of a website audit. A website audit is the full analysis of your website’s elements, specifically when it comes to its performance. Some clients get excited about the idea of finishing their website and want to immediately share it to people—without making initial assessments about its user engagement, user experience, traffic, functionality, website performance, and health. By doing an assessment on your first few weeks or months, you can find site discrepancies and avoid possible search engine penalties.
There are best practices for website creation, but always keep in mind that they are not always one hundred per cent appropriate for all. Know your business and the type of people you are speaking with, and that is how you will know what rules to apply. If you need help, an experienced website designer can recommend the methods that will work for your business.
Are you looking for web design services in Perth? Lethal is the best lead generating web design service provider in the area. We will not only create a beautiful website for you; we will make sure that it is productive and effective, too. Contact us today at 0438 141 977 to learn how we can help your business.