TikTok is a mobile app that allows users to create short movies with built-in editing features. It is one of the most popular social networks, with an ever-increasing user base. Furthermore, It is well-known for many materials, including lip sync, dances, challenges, and humorous meme-like videos. 

As a social network, TikTok presents many marketing opportunities. Before you begin paid advertising, however, you need to get a deeper understanding of this platform and possible ways to organically thrive in the platform. 

Here are two effective ways to use TikTok advertising to enhance conversions:

1. Focus on Organic Growth

Although you may believe that organic development is excessively sluggish and a waste of effort, this is not the case, especially on TikTok. At present, the app has a massive organic reach, and your movies may quickly become viral. That sounds perfect, but since TikTok is still in its early stages, no one knows precisely how the algorithm works. 

2. Run Paid Advertising Campaigns

TikTok ads is by far the most efficient method to generate conversions. It was just a matter of time until the app overtook Snapchat and Twitter in popularity before introducing the advertising function. The app launched a test version of the advertisements in early 2019. Since then, there are numerous companies that advertise their products on TikTok utilizing various techniques and ad styles. 

While focusing on organic growth may be wise, paid ads can give you an edge. Plus, you never know when you might go viral!

Ways to Use TikTok For Your Business

Take your time when deciding which TikTok marketing strategies are appropriate for your company. After all, social media is all about being personal, and not every brand is set up for that type of exposure. If you have a strong brand voice and feel like the platform could benefit you, however, consider the following:

Hashtag Challenge 

TikTok users excel in hashtag challenges. Branded hashtag challenges may help your company go viral. You may promote your goods by creating customized hashtags with the assistance of TikTok staff. These films may be found on the Discovery page and are excellent for increasing brand recognition. You may use this ad to encourage people to participate in your challenge and produce their films, boosting your chances of going viral. 

Hashtag challenges have the potential to create a lot of interaction and user-generated content when done correctly. 

Branded Effects

TikTok, like Snapchat and Instagram, allows users to apply filters and lenses to their videos. Even companies can now create bespoke branded filters, stickers, and other AR material which can then be marketed to their intended audience. These promotional activities may run for up to ten days and can assist you in building a favorable brand image on TikTok.

TopView ads

TopView is a type of video ad that runs for up to 60 seconds. It appears when users start the app and may direct them to an external or internal landing page. It guarantees that your target demographic sees your ad and helps you generate inbound traffic to your website.

Influencer Package 

Collaborations with influencers are another excellent method to market your goods. Yes, there are already a plethora of TikTok influencers. You may also see a list of the most followed accounts, as well as the number of followers they have.


As TikTok ads are still on the works, many methods make the most of them. In addition to learning about the app and its users and influencers, you may be inspired by our best ad practices. Find out what worked well and, more importantly, why it worked from the experts. That is how you will be able to run effective TikTok advertisements and meet your campaign objectives.

If you need help in making your social media advertising efforts effective, Lethal Digital can be your greatest ally! We are a digital marketing agency serving in Perth that helps brands find value in their promotional activities. To transform your brand’s social media presence using Facebook, Instagram, or TikTok, contact us at 0438 141 977 to learn more!