Which Facebook Ad Type Is the Best for Your Campaign Goals?

conversion strategy

Facebook is a powerful platform that has billions of active users all over the world. With that many users, there are lots of opportunities to run ads that your business can take advantage of. If you want to maximize your lead generation and conversion strategies, Facebook ads are one of the best ways to do it. In this post, we’ll walk through each of the different Facebooks Ad types and help you figure out which ones you should run for different campaign goals.

Image Ads

This is the most basic of all the ad formats. They contain a single image and can be used in multiple different ad types, placements, and aspect ratios. Image ads are an effective way of showing off your product or service using high-quality photos. It’s an all-around and straightforward method for almost any stage of your funnel, whether you want to grow your brand awareness or promote a sale to increase conversions.

However, image ads can also be a bit limiting since you only have space for one image to get your message across. If you perhaps want to showcase multiple products or have a more in-depth demonstration of how your product works, you’ll be limited by a single image.

Video Ads

Video ads are a little bit more flexible and allow greater creativity for advertising. The good thing about this Facebook advertising format is its ability to drive high audience engagement. If you’re a small company and want to significantly boost your audience engagement, you can create simple videos that could easily connect you with potential followers.

However, one huge drawback is that it takes time to produce those videos, even the simple ones. It really depends on the type of message you want to convey to your audience. Video ads are a great way to do a complete showcase of your product’s specs and features as opposed to single image ads that can accommodate a simpler message.

Offers

Conversion-focused offers work as an excellent landing point for your Facebook ad. Whether you have discounts, holiday deals, two-for-one deals, or other content-specific offers that you aim to promote via Facebook ads, you can take advantage of the offer claim objective. This allows you to easily customize your ads with CTAs that are specific to your offer. For example, a “Learn More” or “Sign Up Now” CTA is a great addition if you’re offering something that’s good for a limited number of sign-ups.

Post Engagement

Not all posts are created equal on Facebook, and some posts are meant to perform better than others. With Facebook post engagement ads, you can drive more engagement on individual posts and expand its original reach. This is actually an excellent way to gain more followers quickly since you’re generating more activity on your posts. For example, posts that have a “like page” button embedded in it allows the advertiser to generate both page likes and post engagements all in one post.

Conclusion

Those are just a few of the most effective ad formats you can utilize in Facebook advertising. There are many more ways to advertise your brand and your products or services on Facebook and other social media platforms. If you want to drive traffic and produce better results for your business, you won’t go wrong with a properly executed Facebook ad campaign.

When it comes to results-driven web design and digital marketing services, only Lethal is the name that stands out. We believe that producing the best results is what every advertiser should aim for, which is why we help you build your campaign around an effective lead generation and conversion strategy to grow your business. Contact us today to get a free quote!