Many different advertising platforms exist to help advertisers do an easy job of reaching their respective target audiences. One new update is Instagram’s new Reels. It may seem strange that this new feature carries no advertising. Still, some experts say this is a deliberate attempt to attract more users onto the platform before monetizing the new feature.

Why should this be so attractive to advertisers? This blog post will shed some light on how you can use this new Instagram feature to up your marketing game! Read on to find out you can use Reels in your advertising strategy.

Why Advertisers Need to Try the Instagram Reels Feature

We live in the digital age. Most of the population will already know how to use platforms such as Facebook, TikTok, YouTube, and Instagram. Your target audience will already be used to seeing ads on these platforms, and it is your job as an advertiser to make sure that your marketing messages are well-received by your viewers.

Try It Before It Gets Monetized

Being an effective advertiser is to find the best advertising platforms that will fit the marketing budget. Instagram’s Reels feature is a great way to connect with your target audience because, at the moment, there is no ads format available on Reels. Advertisers cannot pay to boost their advertising content. However, it will be a convenient way to generate content and interact with their audience. While the platform has not yet been monetized, it would be a shame not to take advantage of the opportunity it presents.

At the moment, the social media giant is waiting for more users to join their community. They are trying to build their community first. It is predicted that once they reach their target number of users, they will start monetizing Reels and the features that are found within this part of the app. 

Reels Will Compete with TikTok

TikTok CEO Kevin Mayer has already declared that Instagram’s Reels feature is a “copycat” product. The CEO also said they expect Reels to go against TikTok and become their direct competitor. However, on a positive note, Mr. Mayer said that they love having competition, which is something that any company needs for them to grow and continually improve.

Is There a Downside?

Since ad formats are not being present on the feature yet, advertisers cannot boost their content when necessary. Aside from this, there may be other downsides to Reels. There are no branded content tags available on Reels, unlike in the main Instagram app. These hurdles may make it more difficult and challenging for advertisers to direct their content to the right audience.


If you are looking for a new way to advertise your products or services, trying Instagram Reels may be the solution for you! You may have amassed a group of followers on your other channels, and using Instagram Reels may seem new to you. However, taking advantage of this new feature while you do not need to pay to advertise on the platform is the key.

If you need help with your Instagram ads and how you can incorporate them into your digital advertising plan, work with Lethal. We are results-driven and have the content goal of educating their audience about the values and benefits we can provide to online businesses.