Instagram advertising is the foundation of every successful Instagram campaign. While it may cost you money upfront, there are several compelling reasons why companies of all shapes and sizes should give it a try. A few reasons out of many include powerful targeting, in-depth analytics, and a rapidly-growing user base.

Whether you’re new to Instagram marketing for your business in general, or you’re just getting started with Instagram advertisements, our digital marketing agency in Perth has got you covered.

Our 7-Step Guide to Creating Instagram Ads

To begin your first Instagram ad, sign in to your Facebook account, go to your Facebook Business Manager dashboard, and create a new campaign.

1. Pick Your Marketing Objectives

To begin, decide on a campaign objective. Fortunately, the objectives are self-explanatory. Do you require more traffic? Choose a traffic objective. Do you want to raise brand awareness? Choose a target for brand recognition. You get the idea.

One thing to keep in mind is that Instagram advertisements only work for the following objectives:

  • Brand recognition
  • Obtain Traffic (for clicks to your website or the app store for your app)
  • Number of app installs
  • Participation (for post engagement only)
  • Video Views
  • Transformations (for conversions on your website or app)

2. Determine Your Target Audience

Now that you’ve decided on your goal, you’ll need to target the proper demographic to get your advertising in front of the right individuals. This is the real beauty of Instagram advertisements since you will reach the correct individuals by utilising Facebook’s extensive demographic expertise.

If you’ve done this before for Facebook advertising, you’ve probably already established numerous audiences and are pretty acquainted with the process. For example, if you want to target ladies between the ages of 19 and 65 in New York who are interested in yoga and health food, you may do so! Make sure to have your audience persona handy when doing this step so you can make the most out of Facebook’s powerful ad reach.

3. Label Your Instagram Ad Campaign

After you’ve chosen your ad objective, the screen will expand to let you name your campaign. This is the most effective way to keep track of your advertisements within the ads manager. 

What are you trying to sell? Is this a monthly advertisement? Include the month you’re working on. Include the promotion’s name. Discover a naming strategy that works for you and allows you to find and track your advertisements’ effectiveness quickly.

While we’re here, you can also create a split test ad and try out different variants, as well as determine whether or not to optimise your budget across ad sets.

4. Select Your Ad Placements

Although choosing your audience comes first on the screen, it is a good idea to browse through it and choose your Instagram-only placements first. Because various ad features are accessible for different locations, it’s a good idea to get this out of the way first.

Uncheck Facebook and Audience Network from the platforms to guarantee your ad only runs on Instagram.

5. Set Your Budget and Schedule

This phase will decide how much you want to spend and how long you want your campaign to run.

You will have two budget options:

  • Set a daily budget, which is essential for always-on advertising.
  • Set a lifetime budget for your whole campaign, which is handy for advertising with a specific expiration date.

Under Ad Scheduling, you may choose to show ads continuously or only at specific times of day (for example, if you’re a food delivery company and only want to run ads in the evening when your audience is most likely to request delivery).

6. Select an Instagram ad format

Once you’ve finished the last three steps, click continue to return to your ad creation dashboard. Upload your content, compose your ad copy, and post your ad here.

Depending on the ad aim you selected at the start of this tutorial, other types are available. However, the fundamental Instagram ad formats are:

  • Photo ads
  • Carousel ads
  • Collection ads
  • Video
  • Stories

7. Create and Publish!

It is now time to design the actual ad. Begin by selecting your Facebook Page and Instagram Account. After that, you may choose your desired ad format.

Then, under Ad Creative, fill out the remainder of the information.

  • Select your images or videos (unless you’re reusing an existing post).
  • Choose a payment method.
  • Examine your ad and then click Confirm.

At this point, you will also select the call-to-action button and input the URL to which you want visitors who click on your ad to be directed.

Also, make sure to choose the Facebook Pixel in the Tracking area. Once linked to your website or app, your Facebook pixel will provide you with information on how your audience interacts with your company after clicking on your ad, giving you helpful performance insights.

When you’re finished, click Confirm to begin running your Instagram ad.


If there is one essential takeaway from this article, it’s that Instagram should not be neglected when developing your digital marketing strategy. It has the potential to be one of the most successful and influential venues to advertise your products and gain market share.

If you want to run successful Instagram advertising campaigns for your business, Lethal can help! We’re a results-driven digital marketing and website design company dedicated to transforming your follower count into profits! Reach out to us for a free quote today!